1. Overview
Cellar Link respects the privacy of your personal information in our care. Cellar Link is committed to compliance with privacy laws which apply to its businesses and which set out standards for the management of personal information. The Privacy Policy relates to personal information we collect and manage about you as our vendors, visitors to our website, apps, social media and other digital services and members of the public. We use your personal information we collect on our site to enable you to use VMP (Vendor Management Portal) and to enhance your overall experience with us. We do not sell your personal information to others. Further, all companies and VMP users with whom we share data which has first been desensitised can use the data only for these contractually agreed purposes and must handle the data in a confidential and secure manner in accordance with our terms of use and relevant privacy legislation.

2. Types of personal information collected and held
The personal information we collect and hold is what is reasonably necessary for our business functions and activities. The types of personal information we collect includes name, contact details, identification information, payment and transaction details and challenge Questions and Answers, we will use this information to confirm your ID if you are unable to provide your password. We may also collect and hold you information regarding your membership and your records of communications and interactions with us or through our website. The servers on the Cellar Link website also automatically receive and record information from your browser on our server logs, including your IP address, cookie information and the page you request. You can set your browser not to permit cookies and other types of automated data collection (however, our services will not work properly at that point). We may also use a third-party tracking service that uses cookies to track non-personally identifiable information about visitors to our site in the aggregate usage and volume statistics to help us provide better service to our customers. This information is not connected to any of your personal information.

If you choose to use our referral service or email function to tell a friend about our site, we will ask you for your friend's name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Cellar Link does not store this information and uses it for the sole purpose of sending this one-time email. Cellar Link also reserves the right to unsubscribe registered guests from our mailing lists, without a reason or notice.

3. Ways to collect and hold personal information
Cellar Link may collect your personal information in relation to your interactions and transactions with us. This includes placing an order online, participating in a promotion, competition or survey, registering for services, communicating with us and using related digital services.

We may contract with third parties for services, such as the provision of operational support to the website's server or marketing data analysis; these services may need to obtain access to Personally Identifiable Information in order to provide the service. If we disclose such information to third parties, it will only be for these limited purposes and we will take every precaution to keep such information secure; we will never disclose your Personally Identifiable Information to any third party for that party's marketing purposes without your explicit permission. We may use a third party to process credit card information for billing purposes. We do use contractors to prepare and lodge with Postal providers for our conventional mail. A Confidentiality Agreement binds these contractors.

We may also collect personal information about you by accessing data from other sources and then analysing that data together with the information we already hold about you in order to learn more about your likely preferences and interests. If you use any forums or social networking links on this website, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums.

When you visit our websites, social media pages or mobile applications or click on our advertisements on the online media of other companies, we may collect information about you using technology which is not apparent to you, for example "cookies".

What about "cookies"?
"Cookies" are small pieces of information sent by a web server and stored by your browser on your computer's hard drive so it can later be read back from that browser. This allows your browser to remember some specific information. Our cookies enable us to store items in your shopping cart and to identify you on return visits. Most Web browsers automatically accept cookies, but you can usually change your browser to prevent that. However, while most of the content of our web site can be viewed without accepting cookies, the Members Only features of the site will not function properly when cookies are disabled.

Most of the personal information we collect and hold about you is from your direct dealings with us. We may sometimes collect your personal information other than from you directly. For example from other vendors who, in common with us, have a relationship with you.

Holding of personal information: Personal information we hold is generally stored in computer systems. These may be operated by us or by our service providers. In all cases, we have rigorous information security requirements aimed at eliminating risks of unauthorised access to, and loss, misuse or wrongful alteration of, personal information.

4. Purposes for handling personal information
We handle your personal information to provide, administer, improve and personalise our services. We disclose personal information we collect for purposes which are incidental to the purchase and promotion of your goods.

We may collect, hold, use and disclose your personal information for other purposes which are within reasonable expectations or where permitted by law.
When marketing to you, your personal information is only ever used or disclosed for the own purpose of Cellar Link and Group. You may opt out of our direct marketing to you by emailing or call us. Cellar Link seeks to avoid sending unsolicited bulk email (spam). Cellar Link sends email messages to customers who have provided us with their email address and have elected to receive mailings. To opt out of promotional emails, you can do so by sending an email to us. This email address is being protected from spambots. You need JavaScript enabled to view it.

5. Procedures for access, correction and feedback
You are responsible for notifying us of your changed personal information including your email account. If you do not notify us promptly of your termination of an email address, we assume no liability for any resulting misdirected messages, which could reveal your personal information, including possibly your account password, to third parties.

We will provide you with access to any of your personal information we hold (except in limited circumstances recognised by law). If you wish to access your personal information or have an enquiry about privacy, please contact our Privacy Officer at:

This email address is being protected from spambots. You need JavaScript enabled to view it.
Alternatively, you can write to us at:
Privacy Officer
Cellar Link Pty Limited
Unit 2, 7-9 Orion Road, Lane Cove, NSW 2066, Australia

In the case of access and correction requests, we may require some proof of identity and relevant information. If we need to get the information from the third party. We may charge a reasonable fee for giving access to your personal information if your request requires substantial effort on our part.

If you wish to complain about a breach of the privacy rules that bind us, you may contact our Privacy Officer at one of the above contact points. We may ask you to put your complaint in writing and to provide details about it. We may discuss your complaint with our personnel and our service providers and others as appropriate.

6. Our overseas sharing of your personal information
We may allow your personal information to be shared with those who are in countries other than your own location in the following cases:
• where we store our data with a trusted service provider who is in the business of providing data storage and processing services.
• for disclosures between our group companies. Our main business locations are in the United Kingdom, Hong Kong, and Australia, but some of our group companies may be based in other countries from time to time.
• when our business which collected your personal information is in a different country to your location;
• when our purchase from you necessarily involves overseas disclosures; such as global insurance providers
• where you are involved with public liability issues concerning your product we may disclose your personal information to any overseas customers of such a product in the course of managing those issues

7. Updates
By using this Website, you agree to this Privacy Policy. Your continued use of the Website constitutes your agreement to this Privacy Statement and any updates.
If we change this policy, we will display it on

8. Other privacy terms and limits of this policy
This is a policy. There may be additional privacy notices and terms relevant to you depending on the nature of your dealings with us and on our particular businesses.

Other points on Privacy

1. Legal Capacity
You must have legal capacity including being over the age of 18 to use Cellar Link services.

2. Membership ID and Password
You are responsible for your Member ID and Password. You must keep them confidential. Do not disclose them to third parties. If you are concerned about the security of your Member ID, contact us to change it. You can change your Password yourself on this site at My Account/ My Profile.

3. Credit Worthiness
Cellar Link, its employees and agents, may from time to time need to make enquiries to investigate your credit worthiness including the making of enquiries of persons nominated as trade referees, bankers or other credit providers. You hereby authorise such persons to disclose to Cellar Link such information concerning your credit worthiness which is within their possession and which is requested by Cellar Link. The company shall not provide such information to any other party as required by law.

4. Security
Cellar Link uses current industry standard security practices to operate its systems including its website. We use the latest 128-bit digitally signed SSL certificated security. Credit card details are encrypted during transmission. We use our best endeavours to ensure the security of any personal information that you provide to us.

5. Third Party Web Sites
Our Website may contain links to other Websites that are not operated by Cellar Link. The company is not responsible for the privacy practices of websites that it does not operate.

Last updated: 23-06-2016